Toscano Forme · Our history
For over sixty years, we have transformed materials, experience and intuition into new ways of living outdoors.
The origins
In the 1960s, Italy’s beach industry mainly relied on wood for loungers and parasols. In this setting, Ombrellificio Toscano was founded in 1961—an enterprise destined to change the sector.
Based in Tuscany, our mission was to innovate beach furniture through functional design and forward-looking materials, while preserving Italian elegance and craftsmanship.
Ombrellificio Toscano
From the outset, we specialised in the beach sector, quickly becoming a benchmark for parasols and solutions for beaches and pools. Quality and reliability then opened the way to cruise ships, taking our products aboard vessels and beyond Italy.
New horizons
As resorts, hotels and relaxation spaces grew, we expanded our range with solutions for pools, terraces and hospitality environments. Attention to detail and product quality made us the ideal partner for open-air wellbeing experiences.
International expansion
We strengthened our presence in wellbeing and introduced new solutions for luxury residential and commercial environments. Opening a branch in Mexico marked the start of global growth and established the company as a reference for elegance and functionality outdoors.
Toscano Forme
Ombrellificio Toscano becomes Toscano Forme: an evolution reflecting our ability to serve an increasingly international clientele and new ways of experiencing space.
Today we work across four main habitats: Residential, Hospitality, Beach and Outdoor, and Cruises—solutions combining comfort, durability and style.
1961 — Today